Guide

How to find a Google Place ID

Published 8 October 2026 · Gmap Data guides

A Google Place ID is the stable key for a business on Google Maps. This guide explains what it is, the practical ways to find one, and why it is the only reliable basis for deduplicating and refreshing a lead list.

It also covers the limits: IDs identify places, not arbitrary coordinates, and Google can refresh them over time.

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The short answer

A Google Place ID is a stable, text identifier for one business or point of interest, like ChIJN1t_tDeuEmsRUsoyG83frY4. You will find one in a Google Maps place URL, in the response of the Places API, or in the place_id column of any export built on it - including Gmap Data's CSV.

For lead lists, the place id is the key that makes deduplication and refreshes reliable. Name and address text are not.

What a Place ID is (and is not)

  • It is a unique identifier for a place in Google's database; every business and point of interest has one.
  • It is not a human-readable address, and it is not the same as the CID, the numeric identifier used in some Google Maps links.
  • It is not the Maps URL: the URL can change with parameters, while the id stays the same.
  • Google documents place IDs as stable, but it also reserves the right to refresh identifiers over time - treat the id as the best available key, not an eternal one.

Where to find a Place ID

  1. From a Maps place URL

    Open the business on Google Maps, check the URL or the share link for a place_id or a long ChIJ-style token; place links often expose it directly or after expansion.

  2. From an export

    Any list built on the Places API carries place_id as a column. Gmap Data's CSV includes it, which is the easiest route for a whole list at once.

  3. From the Places API

    A Text Search or Place Details response returns the id in its payload; this is the route for developers and scripts.

  4. For a CID

    Some Maps links use a CID (a numeric id). Keep it as a secondary key; where both exist, place_id is the primary one in Gmap Data exports.

Why the Place ID matters for a lead list

  • Deduplication: two overlapping searches that find the same shop return the same place id, so the duplicate collapses instead of inflating your list.
  • Branches stay separate: two shops of one brand at different addresses have different place ids, which is usually the correct behaviour for sales and recruitment.
  • CRM imports: mapping place_id as an external key lets a refresh update an existing record instead of creating a second one.
  • Provenance: the id ties a row back to the Google place it came from, independent of the text fields around it.

Using Place IDs well

  • Store them as text: they contain letters and are case-sensitive.
  • Never deduplicate on name plus address; spacing, abbreviations and language differences defeat text matching.
  • Keep the id in every export and project view so later merges have a common key.
  • If an id ever fails to resolve, treat the row as stale and re-check the business rather than guessing a replacement.

Limitations

Place IDs are not available for arbitrary text or coordinates - they identify places, not locations. A point on a map has coordinates but no place id.

Because Google can refresh identifiers, an id is not a permanent foreign key for a decade-long archive; re-verify periodically for long-lived datasets.

Gmap Data never deletes a business row or its place id, but Google-derived coordinates are cleared from saved records after 30 days as part of its data-handling policy.

Questions

Frequently asked questions

What does a Google Place ID look like?

It is a long text token, usually starting with ChIJ, for example ChIJN1t_tDeuEmsRUsoyG83frY4. It is case-sensitive and should be stored as text.

Is Place ID the same as CID?

No. CID is a numeric identifier used in some Google Maps links; Place ID is the canonical text identifier used by the Places API and by Gmap Data exports. Where both exist, Gmap Data keeps place_id as the primary key and CID as an additional column.

Can I find a Place ID without coding?

Yes. Open the business on Google Maps and inspect the place URL, or export a list from a tool built on the Places API - every row carries the id.

Do Place IDs change?

Google documents them as stable identifiers but reserves the right to refresh them, so treat them as the best available key and re-verify for very long-lived datasets.

Why does my export have a place_id column?

So you can deduplicate, merge and refresh lists reliably. It is the key Gmap Data uses to save each business once.

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